Jewelry has long captivated our imaginations, symbolizing love, status, and personal style. However, amidst the sparkle and allure, there are often misconceptions that cloud our understanding of the jewelry world. Let's debunk five common myths to shed light on the truth behind these timeless treasures.  



Myth 1: Diamonds Are Rare and Valuable - While diamonds are undoubtedly cherished, their scarcity isn't as rare as commonly believed. Industrial mining practices have made diamonds more accessible, leading to a higher supply than traditional notions may suggest. Additionally, a diamond's value is influenced by factors beyond rarity, such as cut, clarity, and carat weight.


Myth 2: Gold is Always Pure - Gold's purity is often a matter of perception. While pure gold is indeed valuable, it's also soft and impractical for everyday jewelry. To enhance durability, gold is often alloyed with other metals, resulting in varying levels of purity. For example, 18-karat gold contains 75% gold and 25% alloy metals, striking a balance between durability and purity.


Myth 3: Designer Jewelry Guarantees Quality - While designer brands may command prestige, it doesn't always equate to superior quality. Many reputable jewelry brands offer exquisite craftsmanship and attention to detail, regardless of their name recognition. Conversely, lesser-known artisans and independent designers often produce exceptional pieces with unique artistic flair.


A great example of this is us. At DICCI, every piece is hand made with the most care and attention to detail. We really try to bring value to our customers by offering extraordinary and unique pieces that you won't find in any other store. Our commitment to jewelry is very serious and that is also why we try to make you understand everything about these accessories.


Now... let's go back to the miths:

Myth 4: Jewelry Should Only Be Worn on Special Occasions - Gone are the days of reserving jewelry solely for formal events. Today, jewelry is celebrated as a form of self-expression and personal adornment. Whether it's a statement necklace or a pair of elegant earrings, jewelry adds a touch of style to everyday attire, elevating even the simplest of outfits.


Myth 5: Jewelry doesn't need to be cleaned - Although many people don't know it or don't think it's necessary, jewelry does need cleaning. Like any type of object, when exposed to the environment and regular use, they are very likely to accumulate small amounts of dirt, lose their shine and even suffer certain damages, which over time can be irreversible. Regular and careful cleaning is always recommended and essential to maintain not only the durability but also the hygiene of your jewelry. We recommend using a polishing cloth, or soft cloths such as cotton or microfiber.



At DICCI, we believe in demystifying the world of jewelry, empowering our customers to make informed choices and discover the beauty within every piece. By debunking these common myths, we invite you to embrace the world of jewelry with newfound knowledge and appreciation.


Explore our collection and uncover the perfect pieces to complement your unique style and personality!


Moisés Teixeira