We enter into the NFT world
We live in an increasingly digital world and NFT fever has been taking over the internet. Luxury brands have taken advantage of the opportunities that the NFT market has to offer, using them to hold fashion shows, launch new collections, or simply sell individual pieces.
the concept of NFTs or (Non-fungible tokens) consists of a tamper-proof digital property certificate that guarantees the ownership of something digital or physical, unique, and its authenticity.
The NFT is obtained through blockchain technology, where it functions as a seal of authenticity, thus making it unique and exclusive. When you purchase an NFT, you receive a numeric digital Hash, generated through a function where it indicates that you have purchased something unique in the world.
A small example for easy understanding: There are several copys of Monalisa for sale. However, the original only belongs to the Louvre museum, because only this museum has a certificate of authenticity as proof. The same is true for the NFTs. It may be difficult to understand at first, but I promise that later on it will make sense.
Morgan Stanley predicts that the market for NFTs will grow to $300 billion by 2030. Knowing this, luxury brands have already invested in the market and are generating millions with their auctions in NFTs. Dolce & Gabbana launched a collection on NFTs (Collezione Genesi) where it raised $5.65 million. Adidas announced its new NFT collection, right after Nike bought RTFKT, where it will sell virtual sneakers as NFTs.
By the end of 2021, this market reached a value of $41 billion, according to the Chainalysis report.
After this brief introduction to the complex world of NFTs, Dicci will launch its first collectibles collection of 2 exclusive pieces. By purchasing them, you get a unique and exclusive piece in the world, where in addition, you gain access to:
- Access to future events
- Free exclusive products
- Customized products
- Exclusive discount codes
This collection launch is scheduled for February 18, 2022, exclusively on the OpenSea platform.