Singles Day: a day to celebrate… yourself!

Did you know there’s a day entirely dedicated to celebrating yourself?
A day to put yourself first, trust your instincts, and, of course, treat yourself the way you deserve. That day is November 11th, better known as Singles’ Day, and this year, Dicci is joining the celebration with a campaign you won’t want to miss.

What is Singles’ Day? The story behind it

You might be surprised to learn that Singles’ Day (Guanggun Jie in Mandarin) started in the 1990s among students at Nanjing University in China.
It was kind of an “anti-Valentine’s Day”, a day to celebrate being single.

The date 11/11 wasn’t random. Four “ones/1” standing together symbolize a group of single people celebrating themselves.

At its core, the idea has always been simple: independence and self-love matter, no matter your relationship status.

From university fun to a global phenomenon

In 2009, the e-commerce giant Alibaba turned it into the world’s biggest online shopping festival.
The idea was simple: if you don’t have someone to give a gift to, treat yourself.

The response was massive. Today, Singles’ Day surpasses even Black Friday and Cyber Monday combined.
Portugal and the rest of the world have joined in, making 11/11 a day to celebrate yourself and grab the best deals.

A piece of jewelry: the perfect self-love symbol

What better way to celebrate who you are than with something that lasts forever?
Jewelry isn’t just an accessory, it’s a statement of independence, a celebration of your strength, and a gift to yourself.

Dicci’s unisex pieces are designed with that spirit in mind: versatile, full of character, and perfect for anyone who wants to celebrate their individuality without labels.

Our picks to celebrate you

To help you treat yourself this Singles’ Day, here are four pieces that capture the essence of self-love:

• The Singles Ring– A statement piece that celebrates confidence and individuality, made for those who aren’t afraid to stand out.
  
• The Bracelet Collections – Modern and adaptable, like you. Pieces that flex with your style and your life.
  
  
• The Necklace Collections– Worn close to the heart, they represent your intuition and inner voice, guiding you every step of the way.
  
  
• The Ring Collections – A reflection of your individuality and confidence, designed to make every gesture feel meaningful.

This 11/11, choose yourself

This Singles’ Day, the message is simple: celebrate yourself.
Listen to your instincts. Invest in your well-being. Treat yourself.

Dicci’s Singles’ Day campaign starts today: starting 10/11 at 08:00pm, enjoy 25% off sitewide and find the piece that will remind you every day of your worth.