What are the best Black Friday 2025 deals?
What’s really worth it
Black Friday 2025 is shaping up to be one of the most competitive yet, but this year, the focus isn’t just on discounts.
With rising costs and more mindful shoppers, it’s all about real value, transparent offers, and conscious choices.
General trends for 2025
The shopping landscape is changing.
Consumers now look for authentic promotions, brands they trust, and perks that make the process smoother: early access, clear discounts, and no surprises at checkout.
The top-performing categories for 2025 are technology, fashion, jewelry, beauty, and home.
Technology & Electronics
- Worten and Fnac Portugal headline early “Zero VAT” events, offering 25–35% off smartphones, laptops, and TVs.
- Samsung and LG dominate with cashback bundles on The Frame and OLED ranges.
- Apple runs discreet but effective deals through partner retailers on MacBooks and AirPods.
- Amazon continues to lead with multi-brand offers and tech bundles.
Fashion & Accessories
- Zara, Massimo Dutti, and H&M keep things simple: 20–40% off and early access for members.
- Michael Kors, Fossil, and Tommy Hilfiger highlight handbags, watches, and accessories up to 50% off.
- Nike and Adidas combine progressive discounts with app-only exclusives.
- Premium e-commerce platforms like Farfetch and Net-a-Porter focus on sustainable luxury and slow fashion.
Jewelry & Watches
- Jewelry remains one of the most sought-after categories this Black Friday 2025, blending symbolism, self-expression, and timeless design.
- Pandora and Tous lead internationally with up to 50% off on bracelets and charms, while The Jewel Hut and Goldsmiths in the UK launch early silver and steel promotions.
- In Portugal, DICCI stands out for its quiet, minimalist approach offering early access and private discounts on 925 silver and stainless-steel jewelry.
Instead of loud campaigns, the brand focuses on intention and design longevity, with curated selections of chains, bracelets, and rings that reflect craftsmanship and meaning. - Magnolia Silver Jewellery and Boutique dos Relógios offer flash campaigns on 925 silver bracelets and chains, centered on minimal, durable aesthetics.
Beauty & Wellness
- Sephora, Douglas, and LookFantastic release exclusive skincare kits and fragrance sets.
- The Ordinary, Nuxe, and Caudalie focus on free delivery and eco-friendly packaging.
Portuguese brands like Benamôr and Terra Saboaria emerge with artisanal campaigns and limited editions.
Home & Furniture
- IKEA and Kave Home unveil minimalist furniture sales.
- El Corte Inglés, Radio Popular, and Conforama offer 30–40% off home tech and appliances.
- 2025 décor trends lean toward natural materials and clean design.
The DICCI approach
In the jewelry world, DICCI remains true to its philosophy: minimal design, lasting materials, and quiet confidence.
For Black Friday 2025, there’s no special collection instead, the brand focuses on private access, early discounts, and exclusive perks for its community.
Key highlights include:
- Pre-access and VIP invitations for subscribers;
- Early discounts on silver and stainless-steel pieces;
- A selection built on versatility, symbolism, and lasting design.
Black Friday 2025 proves that shopping can be meaningful.
From a premium TV to a silver chain, the best promotions are those that last, not in price, but in purpose.
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